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Unagi eel with bulgur: a dish of the Rebro restaurant
Rebro
The sign of the Rebro restaurant: horns and a ring on a dark background
REBRO
BBQ restaurant

Services provided: development of a corporate identity, brand book

Period of cooperation: February 2023


The sign of the Rebro restaurant close-up: horns and a ring
The BBQ restaurant “REBRO” approached us with the aim of creating a unique corporate identity that would reflect their concept and philosophy, as well as developing a brand book that would describe and regulate the use of the corporate identity in all aspects of marketing communications.
About the project
Concept
corporate identity
logo creation
design of marketing materials
As part of our long-term cooperation with the bbq restaurant REBRO,
we provided the following services:
  • 1.
    Research and analysis
    - We carried out a detailed analysis of the target audience of the restaurant “REBRO”, its competitors and current trends in the field of BBQ restaurants.
    - We studied the unique features of the restaurant, its menu and atmosphere in order to create a style that would accurately convey its spirit and distinctive features.


  • 2. Development of the corporate identity
    - We created several conceptual directions for the corporate identity, each of which reflected the key elements of the “REBRO” brand.
    - Together with the client we chose the most suitable concept and refined it to the final version.
    - We defined the main elements of the corporate identity: the logo, color palette, fonts, graphic elements and visual standards.


  • 3. Creating a brand book
    - We developed a brand book that includes all the rules and recommendations for using the corporate identity.
    - We included examples of applying the logo, color schemes and fonts in various formats: on signage, in the menu, on printed materials and in online content.
    - We provided clear instructions on maintaining a unified visual standard so that every element of communication is recognizable and corresponds to the spirit of the restaurant “REBRO”.


naming and logo
Rebro bbq restaurant logo on a burgundy background
advertising materials
Rebro logo on a paper menu, mockup
Slide 1
Slide 2
Slide 3
A waitress in an apron with the Rebro logo, black and white photo
The corporate identity and brand book we created helped the restaurant “REBRO”:

- Strengthen its visual identity and make the brand more recognizable among the target audience.
- Create a harmonious and consistent image in all marketing and advertising materials.
- Increase customer loyalty thanks to a unique and memorable style.

results
Interior of the Rebro restaurant: lighting with a bull's head above the hall
Our work with the restaurant “REBRO” allowed the brand to create a solid foundation for further growth and successful promotion of the brand in the BBQ restaurant market.

You can start working with us by writing to info@ugolek.agency

or

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More details:
More details:

Developing a corporate identity for a restaurant in Almaty, Kazakhstan

Related pages

Branding and identity