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our services
results
team of experts
However, every project starts with a brief. Let us ask you a few questions before we begin working together.
- Layouts for print
- Banners and advertisements
- Marketing materials
- Booklets, brochures, etc.
- Product packaging
- Content for social media
- Page management
- Promotion strategies
- Special projects
- Creative concepts
- Shoot production
- Art Direction
- Photography
- Videography
- Corporate style development
- Logo design
- Brandbook development
- Naming
Branding Almaty
Brandbook development: a document that will become the basis of your visual and verbal style.
Branding services: a full range of services from concept to implementation.
Company logo development: creating a unique and memorable symbol of your business.
Our approach to developing a company brand is based on a combination of market analysis, research and creative thinking.
We develop a corporate style that stands out from competitors and attracts the attention of your target audience.
At Ugolek we offer both business branding and personal branding. For entrepreneurs and leaders we create brands that reflect personal values and missions.
Personal branding services will help you stand out in your industry and become a thought leader.
Brand development Almaty
- Brand strategy development
- Brand platform development
- Brand name development
Branding services Almaty
By working with Ugolek, you get not just a branding agency but a reliable partner who will support you at every stage of the journey. Developing a corporate logo and style, creating a unique image and building a brand are all our key competencies.
Your brand is your voice, face and soul. Ugolek understands the importance of every element of branding and offers comprehensive services so that your brand becomes successful and recognizable.
Contact us today to find out the cost of brand development and discuss your project.
Let's create something unique and unforgettable together.
What the service includes
- Brand platform: name and philosophy, manifesto, slogan, values, brand character, audience portraits
- Logo, corporate colors and fonts
- Corporate elements, patterns, examples on media
- Style usage guide (logo book) and brand book
- Packaging: concept, construction and design
- Files in AI, SVG, PDF, PNG, JPG: we always hand over the source files of the logo
How much it costs
Brand platform
from 800 000 ₸
- Name and philosophy, manifesto, slogan
- Values, brand character, brand pyramid, tone of communication
- Target audience: portraits and pain points
Term: up to 3 weeks. The price grows with: the depth of analysis of the market and competitors, the number of audience segments, the number of positioning hypotheses, naming.
Logo book
from 800 000 ₸
- Logo
- Corporate identity usage guide
- Corporate colors and fonts, elements and patterns
- Examples of use on media
Term: up to 3 weeks. The price grows with: the number of logo concepts and variations, patterns and illustrations, corporate characters, photo style, the number of media, templates for social networks.
Brand book
from 1 500 000 ₸
- Brand platform and logo book in one project
- Rules for using the style for the team and contractors
Term: up to 6 weeks. The price grows with: the composition of the previous two services.
Rebranding
from 1 500 000 ₸
- Research, updating the platform and corporate identity, brand book
Term: up to 6 weeks. The price grows with: the composition of the platform and corporate identity.
The "from" price is approximate. We calculate the exact cost from your brief.
We calculate packaging separately by the number of items and complexity. We have no packages: we form the proposal for your task.
How we work
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Brief and start
You fill in the brief, we hold a meeting and fix the task, scope, deadlines and cost in the contract.
Term: 2–3 working days. From the client: a completed brief, information about the company and product, examples of what you like and don't like, a signed contract, a 50% prepayment.
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Research and analysis
We study the business, industry, audience and competitors, and formulate the positioning and the idea.
Term: 5–7 working days. From the client: access to existing materials (an old logo, presentations, data about customers), answers to questions, approval of conclusions.
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Concept and logo
Several logo options with colors and fonts on examples of media. We choose the best and refine it.
Term: 7–10 working days, 2 rounds of revisions. From the client: feedback in a single list from one responsible person, choosing and approving one option in writing.
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Corporate identity
We work out logo versions, colors, fonts, graphics and media layouts according to the contract composition.
Term: 7–10 working days, 2 rounds of revisions. From the client: a list of the required media, texts and details for the layouts, approval of the corporate identity.
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Brand book and handover of files
We compile a brand book with the rules for using the style, hand over the final files and help implement the style.
Term: 5–7 working days. From the client: final approval, payment of the remaining 50%, signing of the acceptance act.
We work remotely with companies from cities of Kazakhstan and Russian-speaking countries: how remote work is organized.
Our work
Rebro (venue)
Logo book, logo, color palette, corporate elements and patterns, adaptation for media.
Steppe-Trade (trading company)
Naming, color palette, corporate elements and patterns, business cards, presenters, presentation templates.
SLAY (fast food, dark kitchen, 2025)
Concept, brand platform, logo, colors and fonts, brand book, examples of media.
Questions and answers
+How much do your services cost and what does the final cost depend on?
We do not have a single price for all projects because the tasks of each business are different. We form proposals individually: the cost depends on the scope of work, the complexity of the project, the number of specialists, the deadlines and the necessary resources. The “from” price on the page is the minimum real cost.
+What is included in the cost and what will you have to pay for separately?
Before starting work we agree on a specific list of services and fix it in the commercial proposal. Expenses for targeted advertising, bloggers, additional shoots or renting locations may be calculated separately. Our task is to make the budget clear before the project starts so that additional expenses do not come as a surprise.
+Which package is the most profitable?
We have given up fixed packages: standard packages often include what the client does not need or do not cover their tasks. Instead, we form an individual proposal only from the services that are really needed so that you do not overpay for the unnecessary.
+What payment options are possible?
Standard options: 100% prepayment or phased payment 50/50 (50% before work begins and 50% at an agreed stage). For corporate clients deferred payment with a term of no more than 30 calendar days is possible. Terms are discussed individually and fixed in the contract before cooperation begins.
+Who owns the rights to the logo and corporate identity?
Full rights of use are transferred after full payment and signing of the closing documents. We always hand over the source files of the logo.
+What team works on the project?
We form the team individually for the project tasks: strategists, project managers, designers, copywriters, targeting specialists, producers, photographers, videographers and other specialists. For narrow or large-scale tasks we involve trusted external specialists, but for you we remain a single contractor: a responsible manager is assigned to the project.
+In which cities and countries do you work?
We are located in Almaty and work with companies from Astana, Shymkent, Karaganda, Aktobe, Atyrau, Pavlodar, Ust-Kamenogorsk, Kostanay, Semey and other cities of Kazakhstan, as well as from Russian-speaking countries: Belarus, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, Armenia, Georgia, Azerbaijan, Moldova, Latvia, Lithuania and Estonia. We manage branding remotely: the brief and approvals take place online. We fix the terms in a commercial proposal.
Branding and identity: all pages in this area
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